Burberry has announced it’s dedicating its next collection to the celebration of LGBTQ communities. The fashion house has unveiled what it’s calling #therainbowcheck – a twist on its signature pattern.
Three charities, which work with LGBTQ communities around the world, will also be supported by the brand.
Burberry’s autumn/winter 2018 collection will be unveiled on Saturday at its London Fashion Week show.In a statement on their website, the fashion house said: “Burberry is supporting three LGBTQ+ charities dedicated to broadening support for this community around the world.
“The rainbow, a symbol of inclusiveness and joy, is celebrated throughout the February collection.”
It also shared a photograph of its signature print, which has rainbow colours through it.
The Albert Kennedy Trust is being helped by the fashion house.
They work to support young homeless LGBT people in the UK. They say their overjoyed to be receiving a generous donation from the brand – saying it will make a big difference to them.
“This announcement gives voice to a large and influential community about the importance of raising awareness of LGBT youth homelessness,”
The International, Lesbian, Gay, Bisexual, Trans and Intersex Association is also being helped by Burberry.
The third charity receiving funding is The Trevor Project – a US organisation that works to prevent suicide among the LGBT community and young people questioning their sexuality.This weekend’s show will also be the last collection from Burberry’s chief creative officer Christopher Bailey.
It was announced in October he would leave the fashion firm after 17 years.
He says: “My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world.
“There has never been a more important time to say that in our diversity lies our strength, and our creativity.”
The announcement has had a positive reaction online, with people using the hashtag #therainbowcheck.
“There has never been a more important time to say that in our diversity lies our strength, and our creativity” Christopher Bailey 🌈
Thank you @Burberry for supporting LGBTQ+ youth and our lifesaving work ❤️💛💚💙💜 #TheRainbowCheck #BurberryShow #LFWhttps://t.co/iYkTa3agdp
— The Trevor Project (@TrevorProject) February 12, 2018