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Laverne Cox is the New Face of Beyoncé’s Ivy Park

"The message for this campaign is to celebrate everyone’s uniqueness."

For its fourth season, Beyonce’s activewear line, Ivy Park, has tapped actress Laverne Cox to be the face of its fall ’17 campaign. Cox is joined by Bey’s 60-year-old choreographer, Karen McDonald, as well as models Grace Bol and (our eternal Insta-crush) Ralph Souffrant.

“The message for this campaign is to celebrate everyone’s uniqueness,” Beyoncé said. “True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.”

Here’s Cox and Souffrant together:

And here’s some more images from the campaign..

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