Kendrick Lamar’s daring new “LOYALTY.” video, featuring Rihanna, is an action-packed test of trust.
Lifted off the rapper’s DAMN. album, the Dave Meyers-directed visual sees Lamar dangling Rihanna off a towering skyscraper, sinking into quicksand wrapped in each other’s arms and doing doughnuts before getting t-boned and ultimately surviving. “Trust me,” Lamar says, while these challenging scenarios help support our confidence.
“I love everything about her,” Lamar said of working with Rihanna. “Her artistry, how she represents women to not only be themselves but to express themselves, the way she expresses herself through music and how she carries herself. I love everything about her, so I always wanted to work with her.”