Art & DesignFilm and TV

#WeBelieveInThePowerOfLove

By Luca Finotti

Nike’s latest spot sees a number of sports digitized into a series of flickering neon-colored animations. Directed by Luca Finotti, the video is a part of Nike’s #WeBelieveInThePowerOfLove campaign and merges animation with live action. While there’s no linear storyline, the two-minute short isn’t too dissimilar to a stylized music video.

More conceptual than anything, the video shows how Nike’s sportswear closely links to various lifestyles, as well as being practical in active settings. Finotti worked on the video in collaboration with the sports giant as part of the NikeLab x Riccardo Tisci Dunk Lux range, with the sneaker also appearing at several points in the clip. Word is that Tisci himself also collaborated on this short film.

Finotti has worked with a number of high-profile brands including Vogue, Martini Asti, Adidas, Dolce & Gabbana and publications such as Dazed & Confused.

In other sportswear-related news, PUMA announces the Minions as their newest creative collaborators.
#WeBelieveInThePowerOfLove
A Project by – Luca Finotti
Art Direction by – Luca Finotti
webelieveinthepoweroflove.com
lucafinotti.com/web/

Credits

NikeLab

PRODUCTION COMPANY
Section80 & Luca Finotti Studio

ASSISTANT DIRECTOR
Giorgia Benazzo
Ivan Furlan

CINEMATOGRAPHY
Mauro Chiarello
Alessandro Ubaldi

EDITOR
Federica Intelisano

COLOR PRODUCER
Giorgia Benazzo

POST PRODUCTION
Federica Intelisano
Federico Forlani
Davide Valentino

MUSIC
Body Bagz By Cult Shit, Dreamland By ARTiria Production

PROJECT MANAGER
Edoardo Perni

EXECUTIVE PRODUCER
Luca Finotti
Marco Orlando

OTHER PRODUCERS
Elisabetta Carli, Luca Degani, Caterina Colombo

CAST by Camilla Tisi TO THE MOON Studio
Simone Nobili & The Factory Guys

MAKE-UP
Sara Mancatelli

Aaron Miller
Abdoul Guebre
Aiwa Laurel
Alberto Monte
Alessandro Ubaldi
Alex Labbee
Allegra Tamaro
Andrea Prato
Anna Odska
Antoni Tudisco
Antonio Maniero
Bronte Coates
Camilla Tisi
Caterina Colombo
Caterina Sforza
Cecilie Ejlersen
Chun Shoot
Cirkeline Nielsen
Cohen Pinko
Cole Baker
Daniele Aliverti
Daniele Paudice
Davide Perella
Davide Secu
Davide Valentino
DeeJay
Diego Diaz
Diletta Ariano
Ditroit
Edoardo Perni
Edwin Camara
Eileen Oberti
Elena Grimaldi
Eliane Bruhin
Elisabetta Carli
Emiliano Seratoni
Fabio D’Onofrio
Fabrizio Dognini
Federica Intelisano
Federico Forlani
Federico Slaviero
Felice Guzzi
Filippo Agostinelli
Flavio Cimarosti
Fransiska Ruhland
Gabriele Papi
Gianluca Casu
Gigi Pasquali
Giorgia Benazzo
Giuseppe Forchia
Iggy Post
Indi Irvin
Ingmar Van Der Meulen
Irene Totaro
Isacco Salvi
Ivan Furlan
Jacopo Baretton
Jacopo Olmo
Jada Belgaid
Joanna Haduca
Joy Shololo
Klaudia Sikorska
Lila Cardona
Lily Jean
Lisa Farneti
Loris Coniglio
Luca Degani
Luca Dell’Oro
Luca Finotti
Luca Orazi
Luca Pangallo
Lucas Bruyere
Lucas Doerre
Maik Bluhm
Malckom Valentino
Marco Crema
Marco Merlini
Marco Orlando
Marie Victoria
Marina Schubert
Marius Sperlich
Markel William
Marta Depoli
Mattia Benetti
Mauro Chiarello
Mauro Fiorito
Maurizio Ziglioli
Michele Giannantonio
Nile Goodlad
Nina Canestriani
Omar Bertulli
Orla Woodburn
Paolo Majolo
Rudi Trobillant
Salvo Giunta
Sämen
Sara Angelucci
Sara Mencatelli
Sergio De Vidovich
Silvia Di Grazia
Simone Ambrosini
Simone De Rosa
Simone Nobili
Sita Abellan
Stefano Memelli
Tal Ziv
Tom Holland
Valentina Romani
William Frank

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